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SEO, AEO, GEO & CRO
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Pillar Six · SEO / AEO / GEO / CRO

Rank on Google.
Appear in AI answers.
Convert every visit.

Traditional SEO is table stakes. We optimise for Google, ChatGPT, Perplexity, and every AI answer engine replacing the search bar. Then we convert the traffic we send you.

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Google Search ConsoleAhrefsSemrushScreaming FrogGoogle Analytics 4Google Tag ManagerSchema.orgClearscope
What's Included

Built in-house.
No exceptions.

Every deliverable below is designed and shipped by the same in-house team. First brief to final launch. No outsourcing. No surprises.

🔍
Technical SEO Audit & Remediation
Full crawl analysis. Core Web Vitals fixes. Sitemap architecture, robots.txt, canonical tags, hreflang, and structured data markup. The foundation everything else depends on.
✍️
Content Strategy & SEO Copywriting
Keyword research, search intent mapping, content briefs, and long-form SEO content written to rank and convert. Not just fill a content calendar.
🤖
AEO. AI Answer Engine Optimisation
Optimise your content to appear in ChatGPT, Perplexity, Claude, and Google SGE answers. The next frontier of organic visibility. Most of your competitors haven't started.
🌍
GEO. Generative Engine Optimisation
Structured data, entity optimisation, and knowledge graph strategies that make your brand the source AI systems cite when answering questions in your industry.
📍
Local SEO & Google Business Profile
Google Business Profile optimisation, local citation building, review strategy, and local pack ranking. For businesses where physical location decides revenue.
📈
CRO. Conversion Rate Optimisation
Heatmaps, session recordings, A/B tests, and funnel analysis to find where visitors drop off. Then fix it. Every percentage point of CRO improvement compounds forever.
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Link Building & Digital PR
Editorial link acquisition through content marketing, digital PR, and targeted outreach. Domain authority built on quality, not quantity.
📊
Monthly Reporting & Search Analytics
Google Search Console, GA4, and custom dashboards. You see which keywords drive pipeline, not just which keywords you rank for.
How It Works

From brief to
measurable results.

A clear process. Honest timelines. You know what's happening at every step.

01
Week 1–2
Full Audit
Technical crawl. Keyword landscape analysis. Competitor backlink audit. Core Web Vitals assessment. Content gap analysis. You get a prioritised action list.
02
Week 2–4
Technical Fixes & Foundation
All critical technical issues resolved. Sitemap, robots.txt, structured data, and canonical architecture corrected. Foundation set for everything that comes next.
03
Month 2–3
Content & Authority
SEO content calendar launched. On-page optimisations deployed. Link building outreach underway. AEO and GEO optimisations applied to existing high-value pages.
04
Month 4+
Compound Growth
Rankings compound as authority builds. Monthly content, ongoing link acquisition, and CRO testing layer on top of a strengthening foundation.
Proven Results

Real clients.
Real numbers.

Not estimates. Not cherry-picks. Actual outcomes from named businesses in this service category.

+1,190%
Search Impressions
Barceló Hotel Group
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+280%
Search Impressions
Look Family Exteriors
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+57%
Search Rankings
Christopher Radko
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Who It's For

Right for your business?

We work with businesses at specific stages. Here's who gets the most from this service.

🏗️
Businesses with no organic presence
You're paying for every lead through ads. SEO gives you a compounding asset. Traffic that grows every month without a matching rise in ad spend.
📉
Sites hit by Google algorithm updates
Your traffic dropped and you don't know why. We audit, diagnose, and recover. Then protect you against the next update.
🌐
Brands entering AI-first search
You see that ChatGPT, Perplexity, and Google AI Overviews are changing how customers find information. You want to be the brand they reference.
FAQ

Questions we always
get asked.

Honest answers. No marketing fluff.

How long does SEO take to show results?+
Technical fixes show impact in 4–8 weeks. Content and authority building compound over 3–6 months. Anyone promising top rankings in 30 days is selling something else.
What is AEO and why does it matter?+
AI Answer Engine Optimisation makes your content appear in AI-generated answers from ChatGPT, Perplexity, Claude, and Google SGE. As more search happens through AI interfaces, AEO becomes as important as traditional SEO.
Do you guarantee rankings?+
No ethical agency does. We guarantee the work. Thorough technical fixes, quality content, and sustainable link building. Rankings follow the work.
Can you do SEO without us changing the website?+
We can do a lot with on-page content changes and structured data additions. The biggest gains usually require technical changes to the site. We flag this clearly in the audit.
How do you report on progress?+
Monthly reports cover keyword rankings, search impressions, organic clicks, and conversion attribution. Quarterly strategy sessions review direction and adjust priorities.
Start Here

Ready to get
started?

Book a free 30-minute call. No pitch deck. No commitment. A direct conversation about your situation and what we'd do about it.

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