How we lifted conversions 22% and organic traffic 34% for an iconic luxury decor brand.

Christopher Radko is an iconic American luxury holiday decor brand with decades of history. The ecommerce experience did not match that prestige. Product discoverability was poor. Google Merchant Center was not optimised. The website design held back a brand that deserved to be seen.

A website rebrand brought the digital experience in line with the luxury standard the brand represents. SEO was rebuilt around product and category queries with genuine purchase intent. Google Merchant Center was fully optimised: product feeds, attributes, structured data. CRO was applied to the product and checkout flow to convert more of the traffic they were already getting.