⭐ Flagship · 180 Hotels · 31 Countries

How we scaled search impressions by 1,190% for one of the world's largest hotel groups.

🌍 Global

Global Hospitality

barcelo.com/en-ww ↗

Case Study

Barceló Hotel Group

Global Hospitality · 🌍 Global

The Challenge

Barceló Hotel Group manages 180+ hotels across 31 countries. Their digital presence had not kept pace. The website was complex. Landing pages underperformed. SEO was fragmented. Email automation was not converting at the rate their brand deserved.

Our Approach

We treated Barceló's digital estate as one connected system. We rebuilt the website around the guest journey. We redesigned landing pages for conversion, not aesthetics. SEO was tackled at scale: technical fixes, content architecture, and AEO structure for AI-driven discovery. CRO was applied to every key touchpoint in the booking funnel.

Services Delivered

Website DevEcommerce DevApp DevelopmentLanding PagesContent & BlogSocial MediaDigital MarketingEmail AutomationCybersecurityAEOSEOCRO

“

Managing a large hospitality website means every detail matters, from browsing hotels to completing a booking. The work improved our website flow, landing pages, content, search visibility, automation, and conversion journey.

— Barceló Hotel Group

Your Turn

Want results like Barceló Hotel Group?

Book a free 30-minute call. We will show you exactly what we would build for your business. No pitch deck, no pressure.

Book a Free Discovery Call → WhatsApp Us →