How we grew search impressions by 280% for a specialist AED ecommerce brand.

Defib Supplies sell life-saving equipment in a high-trust, high-stakes category. Customers need to find the right product fast and trust the supplier immediately. The website was doing neither. Poor structure, thin content, and weak search presence were all limiting growth.

Trust was built into every layer. Content was rewritten to educate and convert, explaining products, compliance requirements, and use cases with authority. SEO fixed the structural issues that were burying product pages. The ecommerce flow was streamlined to reduce friction in a purchase decision that matters.